Vehement – Award-winning startup takes the plunge from Berlin to the US with sustainable fight gear
Los Angeles, USA / Berlin, Germany
Vehement is the world’s first brand for sustainable fight gear. All of the martial arts equipment is made of Battleskin™ – a durable, vegan leather. With a crowdfunding campaign on Kickstarter, the Berlin-based team is now conquering the North American market.
In 2013, Jan Lenarz, award-winning German designer and Thaiboxer for many years, was searching for new boxing gloves. As a vegan himself, leather was not an option. So without further ado, he developed his own vegan gloves. The first line of 100 pairs was sold out within 24 hours. With supporters like former UFC fighter Mac Danzig and the famous punk band Boysetsfire, orders grew exponentially and Jan and his team put in night shifts to meet the demand. Since the early days, Vehement has launched new product lines and expanded production – but one thing has not changed: Vehement stays true to its commitment to sustainability throughout its supply chain. Above all, Jan says “Our products are extremely durable and of the highest quality. That’s what matters most to me as a fighter. The fact that they are sweatshop-free and vegan, matters most to me as a human being.”
Vehement enters the American market with boxing gloves, MMA gloves, and shin guards, all made of Battleskin™. Furthermore there will be hand wraps, t-shirts and more accessories solely made of organic materials.
As a responsible business, Vehement is dedicated to supporting worthy causes. For each item sold there will be a donation to the Wolf Conservation Center, which teaches people about wolves, their relationship to the environment and the human role in protecting their future.
With a crowdfunding campaign on Kickstarter, the German startup takes the plunge into the North American market. They’re raising $12,500 to produce the new gear. So far all Vehement gear is shipped from Germany. The Kickstarter campaign makes all products available in North America and ships directly from their L.A. warehouse to better serve customers in the U.S. and Canada.
It’s time for a change in the fight gear industry. Awake the wolf in you.
All the links!
Kickstarter campaign: kickstarter.vhmnt.com (goes live on November 4th 2014, 5 pm PST)
Our ad on Youtube: youtube.com/watch?v=GfaZ23SMeZs
Teaser on Youtube: youtube.com/watch?v=McqNlowbxVs
Thunderclap campaign: thunderclap.it/projects/18155-awake-the-wolf-in-you
Vehement on Facebook: facebook.com/vhmnt
Vehement on Twitter: twitter.com/vhmnt
Vehement on Tumblr: vhmnt.tumblr.com
Vehement on Instagram: instagram.com/vhmnt
Feel free to contact the founders of Vehement, Jan Lenarz and Maria Gross: firstname.lastname@example.org